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28 Mar 2014

Online retailers are losing money on daily basis because you are losing potential customers on their online shopping websites due to abandonment of online shopping carts. How do I know it? Because there is data supporting this.

According to the research done by Baymard Institute, a UK based web Research Company, “67.45% shopping carts are abandoned by the customers due to different reasons.” If you think about this percentage, it means that if 100 customers are shopping on your online shopping website, 67 will leave the online shopping cart without making any purchase.

Reasons for shopping cart abandonment

Statistia: which provide studies and statistics from almost 18,000 resources, provides following main reasons...